{"id":4551,"date":"2026-01-26T11:48:21","date_gmt":"2026-01-26T11:48:21","guid":{"rendered":"https:\/\/eweka.it\/?p=4551"},"modified":"2026-01-26T11:48:41","modified_gmt":"2026-01-26T11:48:41","slug":"come-stabilire-il-prezzo-giusto-per-il-tuo-immobile","status":"publish","type":"post","link":"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/","title":{"rendered":"How to set the right price for your property"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4551\" class=\"elementor elementor-4551\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0234f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d0234f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div 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your property<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a9343a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"42a9343a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17539677 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"17539677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li 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2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aff0c9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aff0c9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75ee3f29\" data-id=\"75ee3f29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a91f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a91f90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee3fdf4\" data-id=\"6ee3fdf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e0510bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0510bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66244c33\" data-id=\"66244c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dcf1c90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dcf1c90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d208bf6\" data-id=\"4d208bf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2e58a elementor-widget elementor-widget-image\" data-id=\"cf2e58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/elementor\/thumbs\/Prezzi-affitti-brevi-Toscana-ri80l4bi9m81a8gevvq6vubyrl4qnbhssxgibnk6eo.jpg\" title=\"Prezzi affitti brevi Toscana\" alt=\"Prezzi affitti brevi Toscana\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-786f35f elementor-widget elementor-widget-spacer\" data-id=\"786f35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4af7abb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af7abb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b1a87fc\" data-id=\"6b1a87fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2799acb elementor-widget elementor-widget-text-editor\" data-id=\"2799acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Stabilire il prezzo giusto per un immobile destinato agli affitti brevi non \u00e8 una questione di intuito o di \u201ccopiatura\u201d del vicino. \u00c8 un processo strategico che incide direttamente su tre leve fondamentali: tasso di occupazione, redditivit\u00e0 e qualit\u00e0 degli ospiti. Un prezzo troppo alto riduce le prenotazioni, uno troppo basso brucia margine e svaluta l\u2019immobile.<\/span><\/p><p><span style=\"font-weight: 400;\">In questo articolo trovi un metodo pratico e strutturato per definire il prezzo corretto, basato su analisi di mercato, calcolo dei costi e utilizzo intelligente del pricing dinamico.<\/span><\/p><h5><b>1. Analizzare la concorrenza locale (senza farsi illusioni)<\/b><\/h5><p><span style=\"font-weight: 400;\">Il primo passo \u00e8 guardare il mercato reale, non quello che vorremmo. Airbnb e Booking sono mini-borse valori: il prezzo \u00e8 determinato dall\u2019incontro tra domanda e offerta.<\/span><\/p><h6><b>Come fare un\u2019analisi efficace<\/b><\/h6><p><span style=\"font-weight: 400;\">Confronta solo immobili realmente comparabili per:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zona e micro-zona<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">numero di camere e posti letto<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">qualit\u00e0 dell\u2019arredo e stato dell\u2019immobile<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">servizi offerti (ascensore, vista, aria condizionata, self check-in)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">numero e qualit\u00e0 delle recensioni<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Un appartamento ristrutturato con recensioni eccellenti non compete con uno datato senza servizi. Sembra ovvio, ma \u00e8 l\u2019errore pi\u00f9 comune.<\/span><\/p><h6><b>Esempio di mercato: Lucca<\/b><\/h6><p><span style=\"font-weight: 400;\">Il mercato degli affitti brevi a Lucca \u00e8 fortemente influenzato dal turismo culturale, dagli eventi stagionali e dalla vicinanza con Pisa, la Versilia e Firenze. I prezzi sono mediamente pi\u00f9 stabili rispetto alle grandi citt\u00e0, ma con picchi significativi in alta stagione.<\/span><\/p><table><thead><tr><th><p><b>Fascia di mercato<\/b><\/p><\/th><th><p><b>Tariffa media\/notte<\/b><\/p><\/th><th><p><b>Caratteristiche<\/b><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Premium (top 10%)<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">140\u2013190 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Centro storico, immobili di pregio, finiture superiori<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Alto rendimento (top 25%)<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">100\u2013125 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Ottima gestione e recensioni elevate<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Media (mediana)<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">70\u201380 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Allineata al mercato locale<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Economica (bottom 25%)<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">45\u201355 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Fuori mura o dotazioni essenziali<\/span><\/p><\/th><\/tr><\/thead><\/table><p><span style=\"font-weight: 400;\">L\u2019occupazione media annua si colloca intorno al 60\u201365%, con punte pi\u00f9 elevate nei mesi primaverili ed estivi. Questo dato \u00e8 cruciale: non si ragiona sul \u201cprezzo ideale\u201d, ma su quanto il mercato \u00e8 disposto a pagare con continuit\u00e0.<\/span><\/p><p>\u00a0<\/p><h5><b>2. Calcolare i costi reali (tutti, senza sconti alla realt\u00e0)<\/b><\/h5><p><span style=\"font-weight: 400;\">Prima di pensare al guadagno, devi sapere quanto ti costa ogni notte venduta. Qui si separano gli investitori consapevoli da quelli che \u201ca fine anno vediamo\u201d.<\/span><\/p><h6><b>Costi fissi<\/b><\/h6><p><span style=\"font-weight: 400;\">Sono indipendenti dalle prenotazioni:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mutuo o costo opportunit\u00e0 dell\u2019immobile<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IMU, TARI e altre imposte<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">assicurazione<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utenze base (internet, luce minima, gas)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">commercialista, software gestionali<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Indicativamente, in Toscana:<\/span><\/p><table><tbody><tr><td><p><span style=\"font-weight: 400;\">Categoria<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Costo stimato<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Costi fissi<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">500\u20131.500 \u20ac\/mese<\/span><\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><h6><b>Costi variabili<\/b><\/h6><p><span style=\"font-weight: 400;\">Dipendono dal numero di soggiorni:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pulizie e sanificazione<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">biancheria e lavanderia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">consumi extra (acqua, luce)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">amenities e forniture<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">routine maintenance<\/span><\/li><\/ul><p>\u00a0<\/p><table><thead><tr><th><p><span style=\"font-weight: 400;\">Voice<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Costo medio per notte<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Pulizie<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">15\u201350 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Biancheria<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">3\u20138 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Amenities<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">2\u20135 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Utenze extra<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">3\u201310 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Totale medio<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">26\u201388 \u20ac<\/span><\/p><\/th><\/tr><\/thead><\/table><p>\u00a0<\/p><h6><b>Commissioni e tassazione<\/b><\/h6><p><span style=\"font-weight: 400;\">Non sono dettagli, sono margine che se ne va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airbnb: 3\u20135% lato host<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property manager (se presente): 15\u201330%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tassazione: cedolare secca 21\u201326% o regime ordinario<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tutto questo va sottratto dal fatturato lordo, non \u201cstimato a spanne\u201d.<\/span><\/p><p>\u00a0<\/p><h5><b>3. Calcolare la soglia di pareggio (break-even)<\/b><\/h5><p><span style=\"font-weight: 400;\">Il break-even \u00e8 il prezzo minimo sotto il quale stai lavorando per pagare gli altri.<\/span><\/p><h6><b>Formula pratica<\/b><\/h6><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Somma tutti i costi mensili (fissi + variabili stimati)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stima le notti occupate (es. 70% = 21 notti su 30)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dividi: <\/span><b>Costo minimo per notte = costi totali \/ notti vendute<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Esempio:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">costi mensili: 1.500 \u20ac<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">notti vendute: 21<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">break-even: ~71 \u20ac\/notte<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Sotto questa soglia stai solo muovendo cassa, non creando valore.<\/span><\/p><p>\u00a0<\/p><h5><b>4. Gestire correttamente biancheria e lavanderia<\/b><\/h5><p><span style=\"font-weight: 400;\">La biancheria va trattata come costo variabile puro, legato al cambio ospiti.<\/span><\/p><h6><b>Costi medi<\/b><\/h6><table><thead><tr><th><p><span style=\"font-weight: 400;\">Tipologia<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Costo cambio<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Costo\/notte (3 notti)<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Monolocale<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">8\u201312 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">2,7\u20134 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Bilocale<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">12\u201320 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">4\u20136,7 \u20ac<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Trilocale<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">15\u201330 \u20ac<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">5\u201310 \u20ac<\/span><\/p><\/th><\/tr><\/thead><\/table><p><span style=\"font-weight: 400;\">Metodo consigliato: traccia tutto su Excel e calcola il costo medio per notte su base mensile. \u00c8 noioso, ma funziona.<\/span><\/p><p>\u00a0<\/p><h5><b>5. Applicare un pricing dinamico (qui si gioca la partita vera)<\/b><\/h5><p><span style=\"font-weight: 400;\">Il prezzo non \u00e8 fisso. Chi lo lascia invariato tutto l\u2019anno sta regalando soldi al mercato.<\/span><\/p><h6><b>Tool utili<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PriceLabs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beyond<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lodgify Revenue Estimator<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Questi strumenti:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analizzano domanda e stagionalit\u00e0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">intercettano eventi e picchi locali<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">confrontano i competitor in tempo reale<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Strategia consigliata:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">definisci un <\/span><b>prezzo base realistico<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lascia che il software lo aumenti o riduca<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">monitora occupancy e ADR, non solo il prezzo<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Meglio 80% di occupazione a buon margine che 40% a prezzo \u201cda sogno\u201d.<\/span><\/p><p>\u00a0<\/p><h5><b>Conclusion<\/b><\/h5><p><span style=\"font-weight: 400;\">Stabilire il prezzo giusto non significa scegliere un numero, ma costruire un sistema. Analisi di mercato, controllo dei costi e pricing dinamico devono lavorare insieme.<\/span><\/p><p><span style=\"font-weight: 400;\">Chi gestisce gli affitti brevi in modo professionale non rincorre il prezzo pi\u00f9 alto, ma il miglior equilibrio tra occupazione, marginalit\u00e0 e sostenibilit\u00e0 nel tempo. 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12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04bfd5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f04bfd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69b3567b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b3567b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70689935\" data-id=\"70689935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407ae20c elementor-widget elementor-widget-heading\" data-id=\"407ae20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your next article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9500d4f elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9500d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4551 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca.jpg\" class=\"attachment-full size-full wp-image-4552\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-768x768.jpg 768w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" >\n\t\t\t\tHow to set the right price for your property\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" aria-label=\"Read more about Come stabilire il prezzo giusto per il tuo immobile\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4544 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking.jpg\" class=\"attachment-full size-full wp-image-4546\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-768x768.jpg 768w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" >\n\t\t\t\tHow to Write an Effective Short-Term Rental Ad on Airbnb and Booking.com\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" aria-label=\"Read more about Come scrivere un annuncio efficace per affitti brevi su Airbnb e Booking\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4272 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze.png\" class=\"attachment-full size-full wp-image-4273\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze.png 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-300x300.png 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-1024x1024.png 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-150x150.png 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" >\n\t\t\t\tHow much do you earn with short-term rentals?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 14, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" aria-label=\"Read more about Quanto si guadagna con gli affitti brevi?\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4049 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1.jpg\" class=\"attachment-full size-full wp-image-4053\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" >\n\t\t\t\tInvesting in Versilia in 2026: Is it really worth it?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" aria-label=\"Read more about Investire in Versilia nel 2026: conviene davvero?\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Setting the right price for a property intended for short-term rentals isn&#039;t a matter of intuition or &quot;copying&quot; your neighbor. It&#039;s a process.<\/p>","protected":false},"author":1,"featured_media":4552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":4,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"predecessor-version":[{"id":4557,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions\/4557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/media\/4552"}],"wp:attachment":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/tags?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}