{"id":4544,"date":"2025-11-06T12:25:16","date_gmt":"2025-11-06T12:25:16","guid":{"rendered":"https:\/\/eweka.it\/?p=4544"},"modified":"2026-01-21T12:27:59","modified_gmt":"2026-01-21T12:27:59","slug":"come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking","status":"publish","type":"post","link":"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/","title":{"rendered":"How to Write an Effective Short-Term Rental Ad on Airbnb and Booking.com"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4544\" class=\"elementor elementor-4544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0234f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d0234f4\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-heading-title elementor-size-default\">How to Write an Effective Short-Term Rental Ad on Airbnb and Booking.com<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a9343a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"42a9343a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17539677 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"17539677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul 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elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-333baa2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/eweka.it\/en\/2025\/11\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-day\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm64-192c0-8.8 7.2-16 16-16h96c8.8 0 16 7.2 16 16v96c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16v-96zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 6, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aff0c9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aff0c9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75ee3f29\" data-id=\"75ee3f29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a91f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a91f90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee3fdf4\" data-id=\"6ee3fdf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e0510bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0510bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66244c33\" data-id=\"66244c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dcf1c90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dcf1c90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d208bf6\" data-id=\"4d208bf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2e58a elementor-widget elementor-widget-image\" data-id=\"cf2e58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/elementor\/thumbs\/Immagine-21-01-26-13.19-scaled-rhzcuw9521uehfd1sih5h8cawo1n331jk2seakv3ow.jpeg\" title=\"Immagine 21-01-26 &#8211; 13.19\" alt=\"Immagine 21-01-26 - 13.19\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-786f35f elementor-widget elementor-widget-spacer\" data-id=\"786f35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4af7abb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af7abb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b1a87fc\" data-id=\"6b1a87fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2799acb elementor-widget elementor-widget-text-editor\" data-id=\"2799acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Scrivere un annuncio per affitti brevi non \u00e8 un esercizio di fantasia. \u00c8 un\u2019operazione di marketing puro. O converti, o vieni ignorato. Airbnb e Booking sono vetrine iper-competitive: stesso immobile, stesso prezzo, vince chi comunica meglio. Qui trovi una guida pratica, aggiornata e pronta all\u2019uso per costruire un annuncio che aumenti visibilit\u00e0, click e prenotazioni.<\/span><\/p><h5><b>Perch\u00e9 l\u2019annuncio fa la differenza<\/b><\/h5><p><span style=\"font-weight: 400;\">Le piattaforme premiano annunci chiari, completi e ottimizzati. Non \u00e8 poesia, \u00e8 algoritmo. Un buon annuncio:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">migliora il posizionamento nei risultati di ricerca;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">riduce domande inutili degli ospiti;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aumenta il tasso di prenotazione;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">porta recensioni migliori.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In breve: stesso immobile, pi\u00f9 fatturato.<\/span><\/p><h5><b>1. Titolo efficace: pochi caratteri, massimo impatto<\/b><\/h5><p><span style=\"font-weight: 400;\">Il titolo \u00e8 la prima cosa che l\u2019ospite legge. Se non funziona, il resto non conta.<\/span><\/p><h6><b>Linee guida operative:<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lunghezza ideale: 50\u201370 caratteri.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inserisci sempre: tipo di alloggio + posizione + beneficio concreto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usa parole chiave ricercate (Wi-Fi veloce, parcheggio gratuito, self check-in).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evita superlativi vuoti come \u201cfantastico\u201d, \u201cbellissimo\u201d, \u201cimperdibile\u201d. Non dicono nulla.<\/span><\/li><\/ul><h6><b>Esempi che funzionano:<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLuminoso bilocale con terrazza a 5 min dal centro storico\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLoft moderno vicino metro con Wi-Fi fibra\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cChalet sul lago con vista panoramica e parcheggio\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il titolo deve promettere qualcosa di chiaro e verificabile. Se prometti troppo, la recensione ti presenta il conto.<\/span><\/p><h5><b>2. Descrizione coinvolgente (ma concreta)<\/b><\/h5><p><span style=\"font-weight: 400;\">La descrizione non serve a raccontare quanto ami la tua casa. Serve a far immaginare all\u2019ospite il soggiorno, senza sorprese.<\/span><\/p><h6><b>Struttura consigliata:<\/b><\/h6><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apertura esperienziale<\/b><span style=\"font-weight: 400;\"> (2\u20133 frasi): \u201cSvegliati nel cuore della citt\u00e0 e raggiungi a piedi musei, ristoranti e attrazioni principali.\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descrizione degli spazi<\/b><span style=\"font-weight: 400;\">: metratura, camere, letti, bagno, cucina.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servizi inclusi<\/b><span style=\"font-weight: 400;\">: elenco chiaro e leggibile.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zona e collegamenti<\/b><span style=\"font-weight: 400;\">: mezzi pubblici, parcheggi, punti di interesse.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target ideale<\/b><span style=\"font-weight: 400;\">: coppie, famiglie, lavoratori, smart working.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regole della casa<\/b><span style=\"font-weight: 400;\">: poche, chiare, visibili.<\/span><\/li><\/ol><p><b>Lunghezza ideale:<\/b><span style=\"font-weight: 400;\"> 200\u2013500 parole. Sotto sei vago, sopra nessuno legge.<\/span><\/p><h6><b>Esempio di servizi da elencare<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wi-Fi veloce (specifica se fibra)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aria condizionata \/ riscaldamento<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cucina attrezzata<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Self check-in<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lavatrice<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spazio lavoro<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Specificare evita malintesi. I malintesi diventano recensioni negative.<\/span><\/p><h5><b>3. Foto professionali e servizi ben visibili<\/b><\/h5><p><span style=\"font-weight: 400;\">Le foto vendono pi\u00f9 delle parole. Se sono scure, storte o poche, stai sabotando il tuo annuncio.<\/span><\/p><h6><b>Best practice:<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimo 20 foto ad alta risoluzione.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Luce naturale, ambienti ordinati, zero oggetti personali.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foto di ogni ambiente + esterni + dettagli.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aggiungi didascalie descrittive.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">I servizi devono essere elencati in modo schematico. Nessuno vuole cercarli dentro un paragrafo infinito.<\/span><\/p><h5><b>4. Airbnb vs Booking: cosa cambia davvero<\/b><\/h5><p><span style=\"font-weight: 400;\">Le due piattaforme non sono uguali. Trattarle allo stesso modo \u00e8 un errore strategico.<\/span><\/p><table><thead><tr><th><p><b>Piattaforma<\/b><\/p><\/th><th><p><b>Focus Titolo<\/b><\/p><\/th><th><p><b>Focus Descrizione<\/b><\/p><\/th><th><p><b>Consigli pratici<\/b><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Airbnb<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Emotivo e target-specifico<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Esperienza e storytelling<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Regole casa dettagliate, profilo host curato<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Booking<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Chiaro e descrittivo<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Benefici pratici e zona<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">SEO, servizi ben visibili, testi diretti<\/span><\/p><\/th><\/tr><\/thead><\/table><p><span style=\"font-weight: 400;\">Su Airbnb vendi un\u2019esperienza. Su Booking risolvi un\u2019esigenza.<\/span><\/p><h5><b>5. Come attrarre famiglie (che prenotano e tornano)<\/b><\/h5><p><span style=\"font-weight: 400;\">Le famiglie scelgono strutture che semplificano la vita. Se glielo fai capire subito, prenotano senza trattare sul prezzo.<\/span><\/p><h6><b>Servizi essenziali per neonati<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Culla e seggiolone<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fasciatoio e vaschetta bagno<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spondine letto<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sterilizzatore biberon<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Dichiarali chiaramente e specifica se sono gratuiti.<\/span><\/p><h6><b>Spazi e intrattenimento<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giochi, libri, giochi da tavolo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TV con Netflix, Disney+, contenuti kids<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wi-Fi stabile<\/span><\/li><\/ul><h6><b>Comfort per soggiorni lunghi<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divano letto o letti extra<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cucina attrezzata anche per bambini<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lavatrice e ferro da stiro<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guide locali family-friendly<\/span><\/li><\/ul><h6><b>Sicurezza<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prese protette<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancelletti scale<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rilevatori fumo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kit primo soccorso<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Inserisci anche foto dedicate. La fiducia passa dalle immagini.<\/span><\/p><h5><b>6. Sconti e pacchetti che funzionano davvero<\/b><\/h5><p><span style=\"font-weight: 400;\">Scontare a caso \u00e8 una cattiva idea. Scontare con strategia aumenta occupazione e margine.<\/span><\/p><h6><b>Sconti per durata soggiorno<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10\u201315% su 7+ notti<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20\u201330% su 28+ notti<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Meno check-in, meno pulizie, pi\u00f9 stabilit\u00e0.<\/span><\/p><h6><b>Pacchetti family<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cPacchetto Famiglia\u201d: sconto + extra inclusi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early booking per l\u2019estate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last minute in bassa stagione<\/span><\/li><\/ul><h6><b>Strategie avanzate<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Codici promo per ospiti di ritorno<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sconti referral<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offerte mirate nei periodi morti<\/span><\/li><\/ul><table><thead><tr><th><p><span style=\"font-weight: 400;\">Tipo offerta<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Esempio sconto<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Piattaforma ideale<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Vantaggio<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Settimanale<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">15% su 7+ notti<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Airbnb<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Meno turnover<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Mensile<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">25% su 28+ notti<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Booking<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Occupazione stabile<\/span><\/p><\/th><\/tr><tr><th><p><span style=\"font-weight: 400;\">Pacchetto family<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">20% + extra<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Entrambe<\/span><\/p><\/th><th><p><span style=\"font-weight: 400;\">Pi\u00f9 conversioni<\/span><\/p><\/th><\/tr><\/thead><\/table><p>\u00a0<\/p><h5><b>Conclusion<\/b><\/h5><p><span style=\"font-weight: 400;\">Un annuncio efficace non \u00e8 creativo. \u00c8 strategico. Titolo chiaro, descrizione onesta, foto professionali e offerte intelligenti fanno la differenza tra un calendario vuoto e uno pieno.<\/span><\/p><p><span style=\"font-weight: 400;\">Chi gestisce affitti brevi in modo professionale non improvvisa. Ottimizza, testa, aggiorna. 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12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04bfd5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f04bfd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69b3567b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b3567b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70689935\" data-id=\"70689935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407ae20c elementor-widget elementor-widget-heading\" data-id=\"407ae20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your next article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9500d4f elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9500d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4551 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca.jpg\" class=\"attachment-full size-full wp-image-4552\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-768x768.jpg 768w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Prezzi-affitti-brevi-Lucca-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" >\n\t\t\t\tHow to set the right price for your property\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/come-stabilire-il-prezzo-giusto-per-il-tuo-immobile\/\" aria-label=\"Read more about Come stabilire il prezzo giusto per il tuo immobile\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4544 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking.jpg\" class=\"attachment-full size-full wp-image-4546\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-768x768.jpg 768w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Booking-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" >\n\t\t\t\tHow to Write an Effective Short-Term Rental Ad on Airbnb and Booking.com\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/come-scrivere-un-annuncio-efficace-per-affitti-brevi-su-airbnb-e-booking\/\" aria-label=\"Read more about Come scrivere un annuncio efficace per affitti brevi su Airbnb e Booking\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4272 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze.png\" class=\"attachment-full size-full wp-image-4273\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze.png 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-300x300.png 300w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-1024x1024.png 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-150x150.png 150w, https:\/\/eweka.it\/wp-content\/uploads\/2026\/01\/Firenze-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" >\n\t\t\t\tHow much do you earn with short-term rentals?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 14, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/quanto-si-guadagna-con-gli-affitti-brevi\/\" aria-label=\"Read more about Quanto si guadagna con gli affitti brevi?\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4049 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1.jpg\" class=\"attachment-full size-full wp-image-4053\" alt=\"\" srcset=\"https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1.jpg 1080w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-300x300.jpg 300w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-1024x1024.jpg 1024w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-150x150.jpg 150w, https:\/\/eweka.it\/wp-content\/uploads\/2025\/12\/Versilia-1-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" >\n\t\t\t\tInvesting in Versilia in 2026: Is it really worth it?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\teweka.office@gmail.com\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/eweka.it\/en\/investire-in-versilia-nel-2026-conviene-davvero\/\" aria-label=\"Read more about Investire in Versilia nel 2026: conviene davvero?\" tabindex=\"-1\" >\n\t\t\tRead More \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Writing a short-term rental ad isn&#039;t a fantasy exercise. It&#039;s pure marketing. Either you convert, or you get ignored. Airbnb and Booking.<\/p>","protected":false},"author":1,"featured_media":4546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/comments?post=4544"}],"version-history":[{"count":4,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4544\/revisions"}],"predecessor-version":[{"id":4550,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/posts\/4544\/revisions\/4550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/media\/4546"}],"wp:attachment":[{"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/media?parent=4544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/categories?post=4544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eweka.it\/en\/wp-json\/wp\/v2\/tags?post=4544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}