Versilia is one of those markets that immediately captivates and rips off those who enter without success.
Sea, international tourism, high demand, low supply. Invest in Versilia in 2026. it may be appropriate, but only on one condition: knowing exactly where to enter, with what objective and with what management model.
Here more than anywhere else, a simple rule applies: if you buy badly, you don't recover with management.
In 2026, Versilia will continue to lead the Tuscan market in terms of average values:
The impetus comes from:
That said, the market is not linear. By the end of 2025, we have already seen temporary micro-dips (-3%) on some prices. Translated: the market is holding, but does not absorb any price. He who asks too much remains still.
In Versilia, short-term rentals dominate. Summer pushes occupancy rates between 70% and the 90%, with average fees:
Gross returns may seem attractive, even 7–8% per year, but as always the gross figure only serves to give you courage. The important figure is the net.
After real management costs, taxes, maintenance and seasonality, the net yield in Versilia is more realistically positioned between 4% and 6%, with higher peaks only on well-bought and well-managed properties.
In recent years, there has been a boom in private and non-professional operators. Non-professional CINs have grown by more than 70%. This means:
Versilia isn't immune to trends seen elsewhere. Thinking that "it will always be different here" is optimism, not strategy.
Residential rents in Versilia yield less, but are more stable:
They work above all:
They don't make you dream, but they keep the bottom line afloat.
The sea is expensive. Very expensive. And often already at its maximum price.
The most interesting opportunities in 2026 are:
Here the room for maneuver is greater and the risk of entering a bubble is lower.
Concrete example:
Removed:
The real net easily drops to 2.5–3.5% if management is not optimized.
With structured management and employment above the 75%, one can return to the 5–6%, but not by chance.
Managing it yourself can increase your margin on paper, but it also increases:
Professional management costs more (20–30% of revenue), but:
For a few properties, self-management may make sense. For a true investment strategy, professionalism makes the difference.
Yes, but it's not a market for amateurs.
Versilia rewards:
It penalizes those who enter late, expensive and without structure.
In markets like Versilia, Eweka works on what really makes the difference:
This is not about "short-term rentals".
It's about build an investment that holds up even when enthusiasm wanes.
In 2026, in Versilia, the winner is not the one who takes home the most in August.
Whoever gets the numbers right in December wins.
We have much more in store for you. Join us now.
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