Investing in Lucca in 2026: Is it really worth it?

Lucca is a unique city. Elegant, touristy, and much-loved.
And this is precisely the problem for many investors: everyone likes it, so it costs. Investing in Lucca in 2026 might make sense, but only if you enter with the right expectations and a precise strategy. Here more than anywhere else, the purchase mistake is paid dearly.

The question is not whether Lucca will grow. The question is where and how to get in without burning your performance.

Real estate market trend: above-average growth

In 2025 Lucca recorded one of the most solid performances in Tuscany:

• average prices between €2,300 and €2,330/m2
• annual growth between 7% and the 9.7%
• values in the historic center that reach €3,700–4,100/m2 for renovated properties
  
  

Forecasts for 2026 indicate stability with further moderate increase, supported by:

• mortgage rates falling
• constant demand, especially tourism
• growing interest in energy-efficient properties
  
  

Lucca is not a speculative market. It is a market defensive, where the value tends to hold even in less favorable cycles.

Short-term rentals: strong, but not infinite

Tourism is the city's great driving force. Events such as the Lucca Comics, The historic walls and the constant flow of visitors make short-term rentals particularly attractive, especially in the center and semi-center.

The numbers are clear:

• average fees around €11–12/m2/month
• Potential ROI between 5% and 8% in well-located properties
• transaction growth in 2025
  
  

That said, Lucca is starting to show signs of saturation in the historic center. Entry costs are high, and the risk of restrictive regulations, as already seen in Florence, cannot be ruled out. Simply "doing Airbnb" isn't enough here. Careful management and proper positioning of the property are essential.

High prices and selectivity: it's not a city for everyone

Lucca is among the most expensive provinces in Tuscany, with average values exceeding €3,200/m2 in the most sought-after areas. This limits access to smaller investors and reduces the margin for error.

For this reason, in 2026, the real opportunities are not only in the historic center, but also in areas:

• semi-central
• well connected
• with more affordable entry prices
  
  

Areas such as Saint Anne o Bridge in Moriano They demonstrate a good balance between price, demand, and growth potential. Even more interesting, for those thinking ahead, are properties that can be renovated or are already energy-efficient, supported by incentives and an increasingly energy-conscious demand.

Expected prices in 2026: growth yes, but moderate

Projections for 2026 indicate:

• +3–5% on sales prices
• rents growing faster, around +8%
• historic center that could reach €4,300/m2 for premium properties
• dynamic suburbs with even higher increases, thanks to accessibility
  
  

Inflation expected between 2% and 2.5% will continue to push prices up as a form of protection for real value, but will not create obvious bubbles thanks to falling mortgage rates.

Risks not to be underestimated

In Lucca, in 2026, the main risks are:

• overpaying for “iconic” properties with compressed margins
• enter the short-term rental business without considering future costs and regulations
• ignore the energy issue, which is becoming central to the value of real estate
  
  

Here more than anywhere else, the location alone is not enough. A strategy is needed that takes into account management, taxation, and sustainability over time.

Why Lucca needs a structured approach

Lucca rewards patient investors and penalizes those who follow trends. It's an ideal city for those who want:

• protect capital
• achieve solid but realistic returns
• build a balanced real estate portfolio
  
  

And this is where Eweka comes in.

Eweka's role in the investment strategy

Eweka supports owners in choosing the right property, defining the most suitable rental formula, and managing operations, avoiding the typical mistakes of those entering mature markets without a clear vision.

In Lucca, in 2026, The one who buys in the most beautiful place doesn't win, but who buys in the right place for their investment goal.

Eweka works precisely on this: transforming a property into an asset that yields returns over time, without surprises or improvisation.